General information

Country flag

Official designation
Federative Republic of Brazil
Capital and Gov. location
Brasilia - Federal District
Head of State
Jair Messias Bolsonaro
Political system
Federal Presidential Representative Democratic Republic
3.2 million square miles
211.05 million
Population density
62 people per square mile
Predominant religion
Official language
R$ Brazil Real
GDP at market prices
2200.00 USD Billion
GDP per capita
US$10,019 per inhabitant

Market Sheet

Brazil is one of the largest economies in the world. It is estimated that, along with the U.E and other BRICS states, it will be playing an increasingly important role in the world. Natural recourses will be crucial for its development. The minimum wage is established on the national level and each year it is readjusted for inflation. Brazilian law allows different states to introduce a higher minimum wage that applies in the given state only. Doing research on the Brazilian market and its attractiveness for foreign entrepreneurs, it is easier to find optimistic forecasts than pessimistic or moderate ones. Some of these may result, among others, from opinions such as that expressed by the Minister of Finance of Brazil, Paulo Guedes, who thinks that the country’s economic policy is heading in the right direction and that Brazil copes well with the internal financial reforms - despite low economic growth in 2018 it was expected to get much better results in 2020. 

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Practical guide to market access

In an increasingly globalized and connected world, companies that pursue business beyond their local borders significantly increase their value. With new markets come new opportunities for growth, diversification, and innovation, gaining local insights and knowledge. Such opportunities lead to increased shareholder value. However, many companies fail in their attempts to enter foreign markets or, once there, struggle to become profitable. A common mistake is not doing the necessary business due diligence. Lack of market understanding or insufficient planning can impair an international venture. For instance, companies that fail on entering Brazil often assume that the Brazilian market is similar to their own. Entry barriers to the Brazilian market can be high; those companies who do not correctly assess the opportunities and risks are likely to lose money. However, these entry barriers can also benefit companies that properly plan their market entry strategy.

Link to guide

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